There is a revolution happening in lacrosse. You’re extremely lucky to be a part of it. One day, you’ll be on a rocking chair on the front porch of your summer cottage; you’ll have a cigar and your old Evo Pro X6 and you’ll look back at this moment in lacrosse history as one to share with your grandchildren. They’ll put their hoverboards on the side yard and gather round with with eager expressions and you’ll say to them, “Kids, this is the story of the year the game changed.”
It is 2011. Reversibles now have swag. Our penny game is on point, and I don’t see this trend going away.
Now, for those of you who think this is old news because you’ve been swagged out by your U15 travel team since you could tie your own cleats, consider for a moment that ten years ago, this is the very best you could expect in the swag department by taking a trip to Tahoe, Hawaii, or Vail and go thank your parents for hooking you up.
Now we have this:
There were a few years where this sort of swag was tournament only, reserved for not having a real coach, or real plays, or knowing half your teammate’s names. When you got back to school, you reverted back to your two tone, single-color, screenprint penny at your coach’s request, and you got to work. He thought all those bells and whistles you kids like to wear distracted from the task at hand: glory.
Well, today the digital mailman delivered me these, compliments of the Purdue Boilermakers. I really love the throwback feel:
The reversible swag is coming to an institution of higher learning near you. And these are hardly the first or the most radical MCLA off-season reversibles. The @ArizonaLaxcats had some wild 2010-2011 off-season-wear to rep their hood:
In fact, off-season swag is possibly the most visible part of the game that the MCLA simply leads the push into the future (arguing that aesthetics isn’t a part of the game on a gear blog is a waste of our bandwidth). We may not move the ball like Duke, but because of our loose affiliation with the universities we represent and the fact that the grand majority of MCLA teams finance our own seasons, when I go coach with the Duke guys at All West Lacrosse, some want to trade their classic Duke “do work” style gear for my UC Davis cow-print gear that I coached a high school JV team to be able to afford. I politely decline, on account of our gear swings for the swag fences.
In the next few years, as companies like Pro Athletics, Striker Danger, and Scorpion Sport, and HeadWrapz, among others, really establish themselves, prices will go down, production times will (hopefully) drop, and the availability of entirely custom apparel will become the norm not only for tournament play, but in high school and college lacrosse. I’m eager to see which teams choose to embrace it. I’m eager to see a matching reversible/headwrapz combo.
I sincerely hope that MCLA teams contemplating their 2011-2012 off-season apparel consider this trend. Swag up. Have a little fun with it. Enjoy the benefits of playing in the MCLA. Ok, maybe don’t print the baby from The Hangover on the front, but find a way to creatively and originally represent the program you take so much pride in. If you decide this means two-tone, tackle-twill, “do work” style reversibles, then so be it..but the last team that did that won a national championship, so you’ve got big shoes to fill.
Sometimes the best way to represent your program is to embrace tradition. Sometimes, the best way is to create a new one.
In the next few weeks, Sweet Sweet Lax is going to be introducing you to some of the biggest names in sublimated lacrosse apparel so you know where to go for all your custom swag needs, and we’re going to show you just how (and maybe even why) they make you look so good, “How It’s Made” style. Look out for it.
In the meantime, if your MCLA or high school team is repping some out of this world sublimated gear for the 2011-2012 campaign, we want to see it. Submit your swag here: http://sweet.laxallstars.com/submit/