Maverik Lacrosse recently released a brand new commercial dubbed “Maverik Training Center” to be aired on ESPN during the 2011 collegiate lacrosse season. Featured in the commercial are Maverik’s sponsored professional lacrosse athletes: Paul Rabil, John Christmas, Dan Hardy, Joe Cinosky, Kyle Sweeney, and Maverik Lacrosse Founder and CEO John Gagliardi.
The commercial was directed, filmed and edited by Jalbert Productions International, Jay Jalbert’s production studio.
Check out the video below and let us know what you think!
Official Press Release:
“Maverik Training Center” TV Commercial Debuts
Long Island City, NY — February 28, 2011 — Maverik Lacrosse’s (www.maveriklacrosse.com) latest television commercial, “Maverik Training Center,” premiered this past weekend during ESPNU’s coverage of the 2011 NCAA college lacrosse season. Click HYPERLINK “http://www.facebook.com/MaverikLacrosse” here to view the commercial on Maverik Lacrosse’s official fan page. facebook.com/maveriklacrosse
Director Jay Jalbert’s latest commercial takes you behind the scenes and into the gym with Team Maverik’s Paul Rabil, Dan Hardy, John Christmas, Kyle Sweeney and John Gagliardi as they prepare for the season ahead. The commercial uses a combination of slow motion camera work with an original rap soundtrack to paint a picture of the hard work, dedication and determination it takes to be an elite athlete. “There has always been an inherent connection between music and sports,” said director Jay Jalbert. “The music we chose for the commercial gave us the intensity we were looking for and was a natural fit with Team Maverik in the gym.”
“Jay has done an incredible job of conveying the overtime players across the country put into preparing for the season ahead,” said John Gagliardi, founder and President of Maverik Lacrosse LLC.
About Maverik Lacrosse
Maverik Lacrosse LLC (www.maveriklacrosse.com ) founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman and Jay Jalbert, All-World Midfielder, is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests, plays, develops and delivers innovative products that perform and exceed the professional demands of its founders. Maverik’s headquarters are based in Long Island City, NY.
Shot Location & Strength and Conditioning Coach:
SportsLab NYC, a premier sports facility that combines rehabilitation and strength training located in the heart of Manhattan. Advising on the shoot was strength andconditioning coach, Jason Onserud. (www.sportslabnyc.com)
Music Credits: “D. One” - http://itunes.apple.com/us/artist/d-one/id45097445#
More Maverik news:
Maverik is also having a glove design contest on their Facebook page right now. Here are the Empire gloves we designed for Sweet Sweet Lax:
Design your own on Maverik’s customizer and then post them on the Mav fb page for the contest. The grand prize winner gets a free H2 shaft and 20 pairs of team socks.